Transform Awards
FutureBrand has been recognised with two Gold awards at the 2026 Transform Awards ANZ, marking a standout moment for the company and its client partnerships.
The team was awarded:
Gold – Best Brand Evolution (Corporate) for IAG
Gold – Best Brand Evolution (Consumer) for Strike
Alongside this, FutureBrand also received:
Silver – Best Visual Identity (Financial Services) for IAG
Bronze – Best Visual Identity (Technology, Media & Telecommunications) for hipages
These awards recognise excellence in brand strategy, identity and transformation across Australia and New Zealand.
A recognition of brand evolution done right
Brand evolution sits at the intersection of strategy, creativity and organisational alignment — and this year’s recognition reflects the depth of collaboration between FutureBrand and its clients.
For IAG, the work centred on evolving a complex corporate brand to better reflect its purpose, people and long-term direction. For Strike, the focus was on sharpening a consumer-facing brand to unlock clarity, distinctiveness and growth.
Together, these projects demonstrate how thoughtful brand evolution can create impact well beyond launch.
A consistent theme across all awarded work is partnership. At FutureBrand in Australia our core belief is that the most effective brand transformations are co-created, not delivered.
As IAG Brand Principal Ainsley Pope reflected:
“This was the definition of a true partnership: FutureBrand took the time to deeply understand the business, its purpose, people and its culture — and then guided the process with maturity, professionalism and genuinely stunning design. In turn we took the time to listen, learn and absorb the counsel and ultimately the creativity of FutureBrand.”
From strategy to lasting impact
While awards recognise excellence at a moment in time, the true measure of success is the longevity of impact.
As these projects continue to embed across organisations and customer experiences, they reflect a broader principle: when strategy, creativity and collaboration align, brand becomes a powerful driver of long-term value.
Explore the work
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