25 June 2025

Netball World Cup 2027 appoints FutureBrand & Octagon to build brand strategy, identity and experience

FutureBrand and Octagon get ready to build the brand for Netball World Cup 2027 and break new ground for netball globally.

3 June 2025

A new brand for low vision

Guide Dogs NSW/ACT and FutureBrand collaborate to launch a new brand supporting Australians with low vision.

16 May 2025

Why did Google just change its logo?

When Mumbrella discovered that Google had made what seemed to be a small change to its logo this week, we went to Rich Curtis, CEO of FutureBrand Australia, to interpret what that meant in design language. For the record, the change involves the primary colours inside the "G": they used to be separated by hard lines, now they blend into one another with gradients.

15 May 2025

Is there a simple answer to the complex questions AI is posing?

Artificial intelligence feels like an experiment where no-one quite knows how the various elements will react.

16 April 2025

Who cares about your rebrand?

With many companies rolling out new logos, refreshed names and revamped strategies, FutureBrand's General Manager, Christina Kokkinakis asks the pivotal question.

15 April 2025

The trials and tribulations of Tesla

FutureBrand strategist Emma Waterman explores what happens when a personal brand becomes a business liability.

20 March 2025

Just launched: Financial Services Sector Study 2025

The latest FutureBrand Index Sector Study reveals that Financial Services brands strengthen trust, outpacing tech, with trust emerging as the new competitive advantage over disruption.

17 February 2025

Seamless, sameness? It’s time to rethink friction

Customer Experience removes meaningless friction, but Brand Experience can add meaningful friction to help you grow your brand and business.

14 February 2025

Is your brand experienced?

FutureBrand Australia CEO Rich Curtis discusses with travelBulletin whether or not a rebrand is in order for your company.

24 October 2024

From hidden gem to shining star: the journey to build a brilliant B2B brand

B2B branding is an area that is often overlooked in spite of its significance, and there has never been a more opportune moment for small, specialist businesses to grow their brands.