B2B branding is an area that is often overlooked in spite of its significance, and there has never been a more opportune moment for small, specialist businesses to grow their brands.
10 years an icon: Why Apple, Disney and Samsung have topped the charts in the FutureBrand Index.
Three lessons revealed with the help of Juno, an AI-led research platform delivering qualitative insights, at scale, in real time.
2014-2024: What's changed, what's stayed the same?
A brand strategist's look at pop culture sensation Charli XCX, her BRAT phenomenon, and what brands can learn from it.
hipages, Australia’s go-to brand for more than 4 million people who have used the platform to date to get a job done around the home, has completed a brand renovation with the help of FutureBrand Australia.
The National Breast Cancer Foundation, Australia’s leading not-for-profit organisation funding world-class breast cancer research, has partnered with FutureBrand Australia to develop and deliver a distinctive and motivating brand strategy in support of the Foundation’s vision of Zero Deaths from breast cancer.
Funlab, Australia’s premiere creator of competitive socialising experiences, has launched its rejuvenated brand for Strike.
Lynne Field, Head of Strategy at FutureBrand North America, shares the formula for brand resilience in a turbulent year.
FutureBrand Australia's Head of Strategy, Victoria Berry, and Brand Experience Director, Sam Hughes, discuss the role brand plays in building trust, and share three key ways to keep brand reputation intact while navigating a crisis.