FutureBrand and Octagon get ready to build the brand for Netball World Cup 2027 and break new ground for netball globally.

Guide Dogs NSW/ACT and FutureBrand collaborate to launch a new brand supporting Australians with low vision.

When Mumbrella discovered that Google had made what seemed to be a small change to its logo this week, we went to Rich Curtis, CEO of FutureBrand Australia, to interpret what that meant in design language. For the record, the change involves the primary colours inside the "G": they used to be separated by hard lines, now they blend into one another with gradients.

Artificial intelligence feels like an experiment where no-one quite knows how the various elements will react.

With many companies rolling out new logos, refreshed names and revamped strategies, FutureBrand's General Manager, Christina Kokkinakis asks the pivotal question.

FutureBrand strategist Emma Waterman explores what happens when a personal brand becomes a business liability.

Customer Experience removes meaningless friction, but Brand Experience can add meaningful friction to help you grow your brand and business.

FutureBrand Australia CEO Rich Curtis discusses with travelBulletin whether or not a rebrand is in order for your company.