Discover how the four growth levers from our latest 2026 Consumer Packaged Goods (CPG) global report can be applied to bridge the gap between brand strategy and human reality.
Two Gold awards. One clear principle: when strategy, creativity and collaboration align, brand becomes a driver of long-term value.
When certainty is out of reach, clarity becomes the real advantage. Leading employer brands are those that show people where they’re going – and why it matters.
What if friction isn’t a flaw, but a feature? The most effective brands are rethinking speed, using moments of pause to build meaning, trust and differentiation.
FutureBrand and Octagon get ready to build the brand for Netball World Cup 2027 and break new ground for netball globally.
Guide Dogs NSW/ACT and FutureBrand collaborate to launch a new brand supporting Australians with low vision.
When Mumbrella discovered that Google had made what seemed to be a small change to its logo this week, we went to Rich Curtis, CEO of FutureBrand Australia, to interpret what that meant in design language. For the record, the change involves the primary colours inside the "G": they used to be separated by hard lines, now they blend into one another with gradients.
Artificial intelligence feels like an experiment where no-one quite knows how the various elements will react.
With many companies rolling out new logos, refreshed names and revamped strategies, FutureBrand's General Manager, Christina Kokkinakis asks the pivotal question.
FutureBrand strategist Emma Waterman explores what happens when a personal brand becomes a business liability.