When Mumbrella discovered that Google had made what seemed to be a small change to its logo this week, we went to Rich Curtis, CEO of FutureBrand Australia, to interpret what that meant in design language. For the record, the change involves the primary colours inside the "G": they used to be separated by hard lines, now they blend into one another with gradients.
Artificial intelligence feels like an experiment where no-one quite knows how the various elements will react.
With many companies rolling out new logos, refreshed names and revamped strategies, FutureBrand's General Manager, Christina Kokkinakis asks the pivotal question.
FutureBrand strategist Emma Waterman explores what happens when a personal brand becomes a business liability.
The latest FutureBrand Index Sector Study reveals that Financial Services brands strengthen trust, outpacing tech, with trust emerging as the new competitive advantage over disruption.
Customer Experience removes meaningless friction, but Brand Experience can add meaningful friction to help you grow your brand and business.
FutureBrand Australia CEO Rich Curtis discusses with travelBulletin whether or not a rebrand is in order for your company.
B2B branding is an area that is often overlooked in spite of its significance, and there has never been a more opportune moment for small, specialist businesses to grow their brands.
10 years an icon: Why Apple, Disney and Samsung have topped the charts in the FutureBrand Index.
Three lessons revealed with the help of Juno, an AI-led research platform delivering qualitative insights, at scale, in real time.