20 March 2025

Just launched: Financial Services Sector Study 2025

The latest FutureBrand Index Sector Study reveals that Financial Services brands strengthen trust, outpacing tech, with trust emerging as the new competitive advantage over disruption.

17 February 2025

Seamless, sameness? It’s time to rethink friction

Customer Experience removes meaningless friction, but Brand Experience can add meaningful friction to help you grow your brand and business.

14 February 2025

Is your brand experienced?

FutureBrand Australia CEO Rich Curtis discusses with travelBulletin whether or not a rebrand is in order for your company.

24 October 2024

From hidden gem to shining star: the journey to build a brilliant B2B brand

B2B branding is an area that is often overlooked in spite of its significance, and there has never been a more opportune moment for small, specialist businesses to grow their brands.

8 October 2024

FutureBrand Index 2024 just launched

10 years an icon: Why Apple, Disney and Samsung have topped the charts in the FutureBrand Index.

30 September 2024

What can we learn from the ACCC's decision to take legal actions against Coles and Woolworths?

Three lessons revealed with the help of Juno, an AI-led research platform delivering qualitative insights, at scale, in real time.

23 September 2024

FutureBrand Index 2024 is coming

2014-2024: What's changed, what's stayed the same?

8 July 2024

Just like BRAT: A lesson in branding from Charli XCX

A brand strategist's look at pop culture sensation Charli XCX, her BRAT phenomenon, and what brands can learn from it.

12 June 2024

hipages and FutureBrand collaborate on brand renovation to transform home improvement experience

hipages, Australia’s go-to brand for more than 4 million people who have used the platform to date to get a job done around the home, has completed a brand renovation with the help of FutureBrand Australia.

22 May 2024

National Breast Cancer Foundation partners with FutureBrand

The National Breast Cancer Foundation, Australia’s leading not-for-profit organisation funding world-class breast cancer research, has partnered with FutureBrand Australia to develop and deliver a distinctive and motivating brand strategy in support of the Foundation’s vision of Zero Deaths from breast cancer.