16 April 2025
Who cares about your rebrand?
With many companies rolling out new logos, refreshed names and revamped strategies, FutureBrand's General Manager, Christina Kokkinakis asks the pivotal question.
15 April 2025
The trials and tribulations of Tesla
FutureBrand strategist Emma Waterman explores what happens when a personal brand becomes a business liability.
20 March 2025
Just launched: Financial Services Sector Study 2025
The latest FutureBrand Index Sector Study reveals that Financial Services brands strengthen trust, outpacing tech, with trust emerging as the new competitive advantage over disruption.
17 February 2025
Seamless, sameness? It’s time to rethink friction
Customer Experience removes meaningless friction, but Brand Experience can add meaningful friction to help you grow your brand and business.
14 February 2025
Is your brand experienced?
FutureBrand Australia CEO Rich Curtis discusses with travelBulletin whether or not a rebrand is in order for your company.
24 October 2024
From hidden gem to shining star: the journey to build a brilliant B2B brand
B2B branding is an area that is often overlooked in spite of its significance, and there has never been a more opportune moment for small, specialist businesses to grow their brands.
8 October 2024
FutureBrand Index 2024 just launched
10 years an icon: Why Apple, Disney and Samsung have topped the charts in the FutureBrand Index.
30 September 2024
What can we learn from the ACCC's decision to take legal actions against Coles and Woolworths?
Three lessons revealed with the help of Juno, an AI-led research platform delivering qualitative insights, at scale, in real time.
23 September 2024
FutureBrand Index 2024 is coming
2014-2024: What's changed, what's stayed the same?
8 July 2024
Just like BRAT: A lesson in branding from Charli XCX
A brand strategist's look at pop culture sensation Charli XCX, her BRAT phenomenon, and what brands can learn from it.