5 September 2025
Brace Yourself for the Netball World Cup Sydney 2027
With two years to go, the brand identity for the Netball World Cup Sydney 2027 has been revealed.
24 July 2025
Just launched: Technology sector study
Learn how to transcend the trust gap in Technology.
25 June 2025
Netball World Cup 2027 appoints FutureBrand & Octagon to build brand strategy, identity and experience
FutureBrand and Octagon get ready to build the brand for Netball World Cup 2027 and break new ground for netball globally.
3 June 2025
A new brand for low vision
Guide Dogs NSW/ACT and FutureBrand collaborate to launch a new brand supporting Australians with low vision.
26 May 2025
Just launched: Healthcare sector study
The latest FutureBrand Index Sector Study explores new models for growth.
16 May 2025
Why did Google just change its logo?
When Mumbrella discovered that Google had made what seemed to be a small change to its logo this week, we went to Rich Curtis, CEO of FutureBrand Australia, to interpret what that meant in design language. For the record, the change involves the primary colours inside the "G": they used to be separated by hard lines, now they blend into one another with gradients.
15 May 2025
Is there a simple answer to the complex questions AI is posing?
Artificial intelligence feels like an experiment where no-one quite knows how the various elements will react.
16 April 2025
Who cares about your rebrand?
With many companies rolling out new logos, refreshed names and revamped strategies, FutureBrand's General Manager, Christina Kokkinakis asks the pivotal question.
15 April 2025
The trials and tribulations of Tesla
FutureBrand strategist Emma Waterman explores what happens when a personal brand becomes a business liability.
20 March 2025
Just launched: Financial Services Sector Study 2025
The latest FutureBrand Index Sector Study reveals that Financial Services brands strengthen trust, outpacing tech, with trust emerging as the new competitive advantage over disruption.