8 October 2024
FutureBrand Index 2024 just launched
10 years an icon: Why Apple, Disney and Samsung have topped the charts in the FutureBrand Index.
30 September 2024
What can we learn from the ACCC's decision to take legal actions against Coles and Woolworths?
Three lessons revealed with the help of Juno, an AI-led research platform delivering qualitative insights, at scale, in real time.
23 September 2024
FutureBrand Index 2024 is coming
2014-2024: What's changed, what's stayed the same?
8 July 2024
Just like BRAT: A lesson in branding from Charli XCX
A brand strategist's look at pop culture sensation Charli XCX, her BRAT phenomenon, and what brands can learn from it.
12 June 2024
hipages and FutureBrand collaborate on brand renovation to transform home improvement experience
hipages, Australia’s go-to brand for more than 4 million people who have used the platform to date to get a job done around the home, has completed a brand renovation with the help of FutureBrand Australia.
22 May 2024
National Breast Cancer Foundation partners with FutureBrand
The National Breast Cancer Foundation, Australia’s leading not-for-profit organisation funding world-class breast cancer research, has partnered with FutureBrand Australia to develop and deliver a distinctive and motivating brand strategy in support of the Foundation’s vision of Zero Deaths from breast cancer.
29 April 2024
Funlab and FutureBrand rejuvenate the Strike brand
Funlab, Australia’s premiere creator of competitive socialising experiences, has launched its rejuvenated brand for Strike.
22 April 2024
Wanted versus Needed
Lynne Field, Head of Strategy at FutureBrand North America, shares the formula for brand resilience in a turbulent year.
10 April 2024
Trust your brand
FutureBrand Australia's Head of Strategy, Victoria Berry, and Brand Experience Director, Sam Hughes, discuss the role brand plays in building trust, and share three key ways to keep brand reputation intact while navigating a crisis.
4 December 2023
It is crazy to suggest the brand purpose era is over – we're just getting started
Jon Tipple, FutureBrand's Global Chief Strategy Officer, reacts to the news that Unilever’s new CEO Hein Schumacher plans to stop “force-fitting” purpose on the company’s brands.