FutureBrand Index 2024 is coming

The FutureBrand Index is a unique perception study that surveys informed business professionals about the world's largest brands.

Now in its 10th year, the 2024 study takes a widescreen view of a decade in brand: our latest results help define the choices leaders can make to successfully grow.

Sign up by clicking here for first access to this year's report.

By way of introduction, the FutureBrand Index is a global study which researches the Global Top 100 Companies by market capitalisation and reorders them based on the strength of brand perceptions.

Regardless of sector, the FutureBrand Index demonstrates that companies which enjoy long-term competitive advantage are those which are best able to consistently balance their brand’s purpose with the everyday experience. Importantly, our rankings also show that financial strength does not necessarily translate into brand perception strength – making future growth less certain.