FutureBrand Index 2023 just launched
Forward-thinking companies that prioritise technological innovation around products and services essential to people’s lives reigned supreme in the 2023 FutureBrand Index unveiled today. The data suggests that the future of brands hinges on their ability to avoid the ‘Purpose Void’ – a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach – and demonstrate genuine corporate purpose through tangible impact.
The most notable risers on the list – which includes Microsoft, Tesla, Unilever, Nestlé and Amazon – are known for their ability to fulfil more fundamental human needs amid increasing levels of global uncertainty caused by climate change, international conflicts, inflation and the rise of AI.
“At a time when a lack of trust is eroding societal confidence, brands must demonstrate their stated corporate purpose through tangible, everyday experiences, now more than ever. For those brands that do, the possibilities are endless."
Rich Curtis – CEO, FutureBrand Australia
Tech rivals Apple (No. 1) and Samsung (No. 5) share the Top 5 with business-to-business companies posing the backbone of people’s everyday lives. CATL (No. 2) is enabling the future of transport with its EV batteries, while the microchips produced by TSMC (No. 4) power everything from smartphones to AI. Finally, NextEra Energy (No. 3) develops renewable energy solutions in a world teetering on the edge of a climate crisis.
"Signature moments have a pivotal role to play in turning strategy into reality, but it is equally important simply to get the basics right and do the little things well. This starts with having a relevant purpose that supports what people really care about today, and then making that real for them. It's those everyday experiences that can sometimes make the biggest impact, every day."
Victoria Berry – Head of Strategy, FutureBrand Australia
The newly released index, produced by brand-led business transformation company FutureBrand, focuses on 100 companies with the largest global market capitalisation, as determined by PwC. The index is based on research around brand perception and includes an in-depth survey of business professionals in 15 countries.
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