Transform Awards

FutureBrand has been recognised with two Gold awards at the 2026 Transform Awards ANZ, marking a standout moment for the company and its client partnerships.

The team was awarded:

• Gold – Best Brand Evolution (Corporate) for IAG

• Gold – Best Brand Evolution (Consumer) for Strike

Alongside this, FutureBrand also received:

• Silver – Best Visual Identity (Financial Services) for IAG

• Bronze – Best Visual Identity (Technology, Media & Telecommunications) for hipages

These awards recognise excellence in brand strategy, identity and transformation across Australia and New Zealand.

A recognition of brand evolution done right

Brand evolution sits at the intersection of strategy, creativity and organisational alignment — and this year’s recognition reflects the depth of collaboration between FutureBrand and its clients.

For IAG, the work centred on evolving a complex corporate brand to better reflect its purpose, people and long-term direction. For Strike, the focus was on sharpening a consumer-facing brand to unlock clarity, distinctiveness and growth.

Together, these projects demonstrate how thoughtful brand evolution can create impact well beyond launch.

A consistent theme across all awarded work is partnership. At FutureBrand in Australia our core belief is that the most effective brand transformations are co-created, not delivered.

As IAG Brand Principal Ainsley Pope reflected:

From strategy to lasting impact

While awards recognise excellence at a moment in time, the true measure of success is the longevity of impact.

As these projects continue to embed across organisations and customer experiences, they reflect a broader principle: when strategy, creativity and collaboration align, brand becomes a powerful driver of long-term value.

Explore the work

• Strike case study

• hipages case study