Partnering with this new private equity consortium to reimagine and rebrand GE Capital’s consumer finance business in Australia and New Zealand, this change in ownership created an opportunity to capitalise on internal energy and excitement with a completely refreshed branding strategy and portfolio structure that would accommodate brave new ambitions for reframing growth and driving commercial value. This was all part of an on going project to transform both the business and the category, and our experience in financial services ensured we were perfectly positioned to help the business create their future brand.
- Professional Services
Sectors
- Stakeholder Engagement
- Brand Strategy
- Naming
- Brand Identity
- Brand Language
Services
Latitude celebrates the pivotal starting point of a customer’s journey towards realising and meeting their strongest financial future – what we call ‘powering potential’. Visualising these journeys in simple yet dynamic ways using visual language of dots and lines, we built a flexible creative platform enabling the brand to support and share its countless customer stories in a clear, consistent and compelling manner. Our experience and expertise in financial services ensured we were perfectly positioned to help the business create a commercially savvy future brand.
FutureBrand took the time to understand the business, but also the people first, which helped as they partnered with Latitude to rebrand the business. They understood that a brand should depict a culture – and a culture is made by the people. They helped us preserve what was great from our past, and combine that with a new, fresh and contemporary brand that tells the story of our exciting future.”
Anthony Spargo
Head of Corporate Affairs, Latitude Financial Services
