On-brand, on-board
If you had taken predictions of the future at face value, all of us would have been replaced by robots by now. As it turns out, the demand for people only seems to be growing and talent acquisition feels more challenging than ever.
What can an organisation do to position itself in a market where talent is tight? Offer more money? Provide better benefits? Run bigger ads?
For many organisations, the brand is the answer to getting people on-board. A strong brand not only means clients are more likely to choose to buy from you, but also employees are more likely to choose to work for you.
Seldon Rosser – a recruitment and search specialist in business development and marketing roles for professional services firms – recently invited Rich Curtis, CEO FutureBrand Australia, to deliver a webinar presentation on how your brand can help you attract new employees as well as help develop and retain your current workforce.
In the professional services sector, brands built on ‘Innovation’, ‘Thought Leadership’ and a feeling of ‘Attachment’ succeed in giving their companies a competitive advantage. What’s more, it’s the emotional connection that comes with ‘Attachment’ that makes a company all the more attractive to prospective employees and ultimately builds trust across the employee experience.
Rich Curtis – CEO, FutureBrand Australia
Drawing on data and insights from this year's FutureBrand Index, the webinar covered the role of brand to drive talent acquisition, the ABC of EVP, and the end-to-end experience from acquisition to alumni. If you're interested in watching the recorded version of the webinar, please contact Rich Curtis for more information.
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