Let's Talk: strategies for building authentic brand experiences and winning more customers

Dynamic Business invited Victoria Berry, Head of Strategy, to contribute to the latest edition of their 'Let's Talk' series – this time, on the topic of building authentic brand experiences and winning more customers.

Here's what Victoria had to say...

There are three ways to make those moments matter:

Incredible is more than credible.

Being credible is valuable, but being incredible is memorable. Regularly revisiting and evolving how people experience your brand for the better shows you’re alive to fresh opportunities, and the only ones who can do what you do.

Genuine is better than perfect.

Facts and data are helpful, but if you want people to do something, make them feel something. Whether you’re B2B or B2C, for employees or customers, emotion is still the number one driver of choice and loyalty.

Authenticity is defined by experience.

Strong brands are created with purpose but ultimately defined every day by the experience. Consistently ‘walking the talk’ gives your brand a measurable competitive advantage so that more people will want to work for or buy from you.


This article was originally published in Dynamic Business on 10 August 2022.