Just launched: Employer Brand study 2025

The first decade of the FutureBrand Index has revealed a profound transformation: as the global war for talent intensifies, employer branding has evolved from HR function to C-suite strategic priority.

This newly-launched FutureBrand Index Study reveals how organisations have transformed and explains choices leaders can make to successfully grow.

The evidence is in the numbers.

While almost all brand attributes have strengthened, one of the most telling shifts is to be found in the data on talent attraction.

In 2014, just 24% of people expressed interest in working for these leading companies. By 2024, that figure had jumped to 35% – an 11-point increase reflecting how the strongest brands are increasingly attracting more people to want to work for them.

Based on a decade of research into the world’s most desirable employers, we’ve identified five critical strategies that separate the best from the pack. Employer branding is not just an HR expense, it’s a strategic investment with tangible returns that create lasting business value.

Feel free to enter your details below to learn more about these strategies and explore how this latest research study might inspire your own employer brand.