FutureBrand win Gold at Transform Awards Asia-Pacific
FutureBrand won Gold for ‘Best Visual Identity in the Financial Services Sector’ for their work in creating the brand for Latitude Financial Services.
The Latitude brand also won Silver for ‘Best Corporate Rebrand Following a Merger or Acquisition’, a testament to FutureBrand’s expertise in building brands for private equity and their experience in mergers & acquisition.
All in all, FutureBrand won 1 Gold, 6 Silver, 2 Bronze and 1 Highly Commended for 5 corporate and consumer brands in categories as far-ranging as financial services, professional services, healthcare, not-for-profit and travel & tourism.
Silver, Best Brand Evolution
Silver, Best Visual Identity in the Professional Services Sector
Gold, Best Visual Identity in the Financial Services Sector
Silver, Best Corporate Rebrand Following a Merger or Acquisition
Bronze, Best Visual Identity in the Professional Services Sector
Highly Commended, Best Creative Strategy
Silver, Best Development of a New Brand Within an Existing Portfolio
Bronze, Best Visual Identity by a Charity, NGO or Non-Profit
South Pacific Tourism Organisation
Silver, Best Place or Nation Brand
Silver, Best Visual Identity in the Travel, Leisure and Tourism Sector
Richard Curtis, FutureBrand’s Chief Executive Officer in Australia, New Zealand & South East Asia, said: “It’s great to have so much of our work recognised across so many different categories at this year’s Transform Awards. Congratulations to all our clients and our teams who have worked together to create these success stories.”
The Transform Awards Asia-Pacific honour and reward the most innovative, creative and successful brand work across the region, and their focus on specific aspects of the branding process provides a valuable platform from which to benchmark and showcase excellence Services.
“We’d like to congratulate FutureBrand, who worked with us on a very successful rebrand to Latitude. The basis of the rebrand was all about emphasising the commitment and focus that we have on our customers, our staff and our communities. The rebrand signalled a better way – something we continue to strive for every day.”
Anthony Spargo – Head of Communications & Corporate Affairs, Latitude Financial Services
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