Brace Yourself for the Netball World Cup Sydney 2027

Netball Australia, World Netball and the Local Organising Committee (LOC) of the Netball World Cup Sydney 2027 has revealed 'Brace Yourself' – a bold and contemporary brand identity for World Netball's pinnacle event, designed to celebrate netball and inspire the next generation of fans, players and partners.

Netball World Cup Sydney 2027 (NWC2027) will celebrate netball as more than a game, elevate the fan experience, and build a meaningful legacy for the sport that inspires pride and passion long after the final whistle.

The brand identity made its public debut at an event held at Sydney’s Circular Quay, the vibrant heart of the iconic Harbour. It was unveiled with current international netballers Sunday Aryang, Kate Moloney and Liz Watson (Australia), Shimona Jok (Jamaica) and Mary Cholhok (Uganda), representing a cohort of athletes that continue to raise the bar globally.

Central to the brand is Country Calls, a collaboration between artist Ginny Jones and YarnnUp Collective.

Country Calls pulses with raw energy, inviting the world's netball community to gather in celebration on Wangal Country. With words woven through the composition as a reminder that this tournament will be bigger than any game, Country Calls is where culture meets court, electric pinks and vibrant oranges spark against deep foundations, a visual identity that's unmistakably Sydney, unmistakably alive.

In a move away from the 2015 event hosted by Sydney, all matches at the NWC2027 will be played in one venue, and on one court at Sydney Olympic Park. This will allow for enhanced broadcast production, event presentation and fan experience to occur, whilst also giving all players an equal opportunity to play in the biggest and best venue.