FutureBrand appoints Stephen Barber as Chief Experience Officer

03 March, 2022 Share socially

FutureBrand are pleased to announce the appointment of Stephen Barber as Chief Experience Officer for FutureBrand. Stephen will be responsible for leading and growing FutureBrand's brand-led customer experience offer to help our clients strengthen the link between brand purpose and the everyday experiences they give their customers.

Stephen has more than 20 years’ experience working across a range of brand, product and digital agencies, including PwC, Conran, Interbrand and Digitas, and has previously worked at FutureBrand in London, New York, and Melbourne.

As our clients are increasingly interested in how to create meaningful and measurable outcomes from the challenges they set us, Stephen’s experience will be invaluable in making sure that we can demonstrate the tangible benefits of our work.
Nick Sykes
Global CEO, FutureBrand

Most recently, Stephen has been leading the FutureBrand's brand-led Customer Experience offer in Australia, working with AirTrunk, Commonwealth Superannuation Corporation and Vocus to enable the brand to elevate those moments that matter.

I’m very pleased and grateful to be back at FutureBrand in a new role that really demonstrates our commitment to connecting purposeful brands to memorable customer experiences. The reality is that we’re already doing this in many of our offices, and so this is a great opportunity to build out the offer, and make sure that we’re using experience-led thinking and design at the heart of all our work.
Stephen Barber
Chief Experience Officer, FutureBrand

Stephen's appointment to Chief Experience Officer globally has been followed by the appointment of Sam Hughes to the role of Brand Experience Director with a remit to continue to grow FutureBrand's CX capability locally in Australia.

Stephen joined FutureBrand Australia at just the right time to be able to show the value of brand-led customer experience for our clients and their growth. His move now into a global role is testament both to his impact and to the opportunities presented by a global company like FutureBrand. What's more, now that we've recruited Sam Hughes into the role of Brand Experience Director we can continue not only to grow our CX capability locally in Australia but also foster those global connections to help us give clients the best of both worlds.
Rich Curtis
CEO, FutureBrand Australia