Bush Heritage Australia partners with FutureBrand Australia
28 April, 2022 Share socially
Bush Heritage Australia has appointed FutureBrand Australia as its brand partner to strengthen and align the brand with its ambitious 2030 strategy, which is to double and deepen the organisation’s impact by the end of the decade.
Bush Heritage and FutureBrand will work together from the inside out by exploring the organisation’s ways of working to define the brand’s values first and establish the brand strategy. The insights gained from this process will inspire a revitalised brand identity to support the organisation to reach more people more effectively.
Bush Heritage Australia is an independent, not-for-profit organisation that buys and manages land for conservation. It works closely with Traditional Owners and partners, and utilises right-way science, traditional Aboriginal knowledge and Western science to protect and restore more than 11 million hectares of land in Australia across 37 reserves.
FutureBrand will deliver the brand strategy, identity and experience via a combination of budgeted and pro-bono work, contributing more than $100,000 in unbilled time as part of the team’s annual commitment to supporting not-for-profit organisations.
Bush Heritage and FutureBrand will also be joined by Common Ventures who have been appointed to handle all campaign activity as part of the project’s objective to reach more people more effectively.
FutureBrand’s partnership with Bush Heritage Australia complements its work with other not-for-profit organisations, including Guide Dogs Australia, Olivia Newton-John Foundation and Orygen.
Bush Heritage and FutureBrand’s partnership is effective immediately.