Victoria Berry

Head of Strategy
FutureBrand Australia

Victoria has worked for FutureBrand in New York, Sydney and Melbourne, leading global strategic engagements and enabling the delivery of future-proofed brand experiences.

Victoria works with clients to define and develop their brands: from strategy to everyday experience. Passionate about delivering simplicity, she combines insights and engagement with and a pragmatic approach to impact real change and businesses growth.

Since joining the global brand transformation company FutureBrand in New York in 2008, Victoria has worked with some of the world’s largest companies and smallest countries – from American Airlines to Bhutan. Focused on delivering and evolving our bespoke strategy offering, Victoria’s diverse perspective spans finance, healthcare, consumer goods, not-for-profit, travel, tourism, technology and more.

Victoria has a BA Psychology & Gender Studies from the University of Sydney and is now happily settled in Melbourne with her husband and two young children.

Our team

Richard Curtis

Chief Executive Officer, FutureBrand Australia

Rich has a specialist focus on branding for private equity, venture capital, M&A and business transformation.

Chief Executive Officer, FutureBrand Australia

Christina Kokkinakis

General Manager, FutureBrand Australia

With a strategic and structured approach to problem-solving and project management, Christina ensures the brand's growth objectives are clearly defined from the start.

General Manager, FutureBrand Australia

Josh McGregor

Creative Director, FutureBrand Australia

Josh’s experience spans the full spectrum of brand identity and creativity – from physical to digital, from concept to experience.

Creative Director, FutureBrand Australia

Nick Sykes

Global Chief Executive Officer, FutureBrand

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Global Chief Executive Officer, FutureBrand

Jon Tipple

Global Chief Strategy Officer, FutureBrand

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Global Chief Strategy Officer, FutureBrand

Simon Hill

President, FutureBrand North America

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients

President, FutureBrand North America

Polly Hopkins

General Manager, FutureBrand London

Polly brings over 15 years’ of experience in branding, communications and business transformation to FutureBrand.

General Manager, FutureBrand London

Gianni Tozzi

Chief Creative Officer, International

Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.

Chief Creative Officer, International

Alessandra Iovinella

Managing Director, FutureBrand Milan

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan

Jérôme Lhermenier

Managing Director, FutureBrand Paris

Jérôme has played an extensive and crucial part in building, creating and reviving the brands of tomorrow.

Managing Director, FutureBrand Paris

Hélio Carvalho

CEO & Partner, FutureBrand São Paulo

Hélio is a qualified architect who fell in love with brands and became a specialist designer, focused on branding.

CEO & Partner, FutureBrand São Paulo

Sophie Cheng

General Manager, FutureBrand China

Sophie is an expert in consumer insight, brand assessment and brand strategy.

General Manager, FutureBrand China

Gustavo Koniszczer

Managing Director, FutureBrand Hispanic America

From companies to countries, Gustavo has a versatile branding practice across all of Hispanic America.

Managing Director, FutureBrand Hispanic America

George Gottl

Chief Creative Officer & Co-Founder, UXUS

UXUS creates innovative consumer experience solutions for its clients.

Chief Creative Officer & Co-Founder, UXUS

Queenie Lo

Chief Executive Officer, UXUS

UXUS is widely recognized for its multidisciplinary approach to retail, hospitality and branding for its clients.

Chief Executive Officer, UXUS

Rachael Scott

Partner & Director of Creative Strategy, Hugo & Cat

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

Partner & Director of Creative Strategy, Hugo & Cat

Johannes Smith

Partner & Managing Director, Hugo & Cat

Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world.

Partner & Managing Director, Hugo & Cat

Simon Bent

Global Chief Financial Officer, FutureBrand

Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.

Global Chief Financial Officer, FutureBrand