Victoria Berry

Victoria has worked for FutureBrand in New York, Sydney and Melbourne, leading global strategic engagements and enabling the delivery of future-proofed brand experiences.

Victoria works with clients to define and develop their brands: from strategy to everyday experience. Passionate about delivering simplicity, she combines insights and engagement with and a pragmatic approach to impact real change and businesses growth.

Since joining the global brand transformation company FutureBrand in New York in 2008, Victoria has worked with some of the world’s largest companies and smallest countries – from American Airlines to Bhutan. Focused on delivering and evolving our bespoke strategy offering, Victoria’s diverse perspective spans finance, healthcare, consumer goods, not-for-profit, travel, tourism, technology and more.

Victoria has a BA Psychology & Gender Studies from the University of Sydney and is now happily settled in Melbourne with her husband and two young children.

Our team

Richard Curtis
Richard Curtis
Chief Executive Officer, FutureBrand Australia
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Christina Kokkinakis
Christina Kokkinakis
General Manager, FutureBrand Australia
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Josh McGregor
Josh McGregor
Creative Director, FutureBrand Australia
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Nick Sykes
Nick Sykes
Global Chief Executive Officer, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Polly Hopkins
Polly Hopkins
General Manager, FutureBrand London
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Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Hélio Carvalho
Hélio Carvalho
CEO & Partner, FutureBrand São Paulo
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Sophie Cheng
Sophie Cheng
General Manager, FutureBrand China
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
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