Sophie Cheng

Sophie is an expert in consumer insight, brand assessment and brand strategy.

Sophie believes in the power of branding and is passionate about brand consulting. She is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology, helping them to create a brighter future and enter into the international market.

Sophie is a specialist in both business management and brand consultancy with expertise in consumer insight, brand assessment and brand strategy. Over the last 14 years' she has worked in many Top 500 Asian companies and world-leading consultancies including Ant Financial, Samsung, China Unicom, China Aviation Life, SKT, Orion, LG Electronics, Hoau, BeautyFarm, Hairology, Yintai, In, BJ Aquarium, Huatai Insurance, Weiying Group, WDM, 360, Luolai, Haisheng, MiSUMi, Shanghai Bank, CaiFuPai.

Sophie has a BA in Economics from Renmin University and a M.Sc.degree from China Agricultural University.

Our team

Richard Curtis
Richard Curtis
Chief Executive Officer, FutureBrand Australia
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Christina Kokkinakis
Christina Kokkinakis
General Manager, FutureBrand Australia
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Victoria Berry
Victoria Berry
Head of Strategy, FutureBrand Australia
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Josh McGregor
Josh McGregor
Creative Director, FutureBrand Australia
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Nick Sykes
Nick Sykes
Global Chief Executive Officer, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Polly Hopkins
Polly Hopkins
General Manager, FutureBrand London
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Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Hélio Carvalho
Hélio Carvalho
CEO & Partner, FutureBrand São Paulo
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
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