Richard Curtis

Rich has a specialist focus on branding for private equity, venture capital, M&A and business transformation.

Rich helps businesses make sense of their brand through a combination of commercial insight, strategic provocation and creativity. Forget superficial strategy, ignore creativity for the sake of it. He works with clients and companies to create brand strategies, identities and experiences to grow their business – over the years, those companies have included some of the world’s most recognised local and global brands.

He has been working with the global brand transformation company FutureBrand since 2014 when he joined as Chief Executive Officer for Australia and subsequently his responsibilities grew to include the Asia Pacific region. In July 2020, Rich acquired the local operations from Interpublic Group, so now FutureBrand Australia is an independent branding company with access to the global relationships and resources of FutureBrand worldwide – independently minded, locally owned and globally connected.

Rich is the founder of Thirty:3 a social initiative dedicated to giving time to people who need brand and marketing help. He has a Master’s degree from Oxford University in Litterae Humaniores, that’s Latin and Ancient Greek. He has also studied and performed stand-up comedy but could do with a refresher.

Our team

Christina Kokkinakis
Christina Kokkinakis
General Manager, FutureBrand Australia
Read more
Victoria Berry
Victoria Berry
Head of Strategy, FutureBrand Australia
Read more
Josh McGregor
Josh McGregor
Creative Director, FutureBrand Australia
Read more
Nick Sykes
Nick Sykes
Global Chief Executive Officer, FutureBrand
Read more
Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
Read more
Simon Hill
Simon Hill
President, FutureBrand North America
Read more
Polly Hopkins
Polly Hopkins
General Manager, FutureBrand London
Read more
Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
Read more
Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
Read more
Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
Read more
Hélio Carvalho
Hélio Carvalho
CEO & Partner, FutureBrand São Paulo
Read more
Sophie Cheng
Sophie Cheng
General Manager, FutureBrand China
Read more
Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
Read more
George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
Read more
Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
Read more
Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
Read more
Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
Read more
Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
Read more