Johannes Smith

Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world.

Hugo & Cat is the model of today’s integrated, insight-led, innovation-driven, high-value, brand engagement agency.

Founding partner and architect-in-chief of Hugo & Cat, Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world. C-suite business leaders in companies including Sony, IKEA and Stanley Black & Decker depend on his acumen. Johannes has been instrumental in helping many clients achieve digital-first business models that deliver long-term, sustainable commercial value.

Our team

Richard Curtis
Richard Curtis
Chief Executive Officer, FutureBrand Australia
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Christina Kokkinakis
Christina Kokkinakis
General Manager, FutureBrand Australia
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Victoria Berry
Victoria Berry
Head of Strategy, FutureBrand Australia
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Josh McGregor
Josh McGregor
Creative Director, FutureBrand Australia
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Nick Sykes
Nick Sykes
Global Chief Executive Officer, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Polly Hopkins
Polly Hopkins
General Manager, FutureBrand London
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Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Hélio Carvalho
Hélio Carvalho
CEO & Partner, FutureBrand São Paulo
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Sophie Cheng
Sophie Cheng
General Manager, FutureBrand China
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
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